In the digital age, it is has become absolutely essential for businesses to have an online presence. Whether it’s a website, an e-commerce platform, a social media page or a combination of all three, getting your company online will reap major benefits.
While we all realise the advantages of taking a business online, for any business, be it micro,small, medium or large scale the steps to be taken must be definitive and personalised to their target audience. There should be a clear purpose for entering into the online market.
Among hundreds of online services that are available, how can your products/services stand out?
It can be as simple as following the baby steps and staying up to date with the advancements.
Even if your company does not conduct business online, customers and potential customers are expecting to see you online. If there’s no digital presence of your company, you are most likely to be losing out on the opportunity to increase your customer base.
Here are just a few of the many reasons why your business needs to establish its online presence:
Make it easy for your Potential customers
Today, if someone wants more information about a company, they’re most likely to do their research online. Whether they’re specifically looking for your company, or they just want to find any company that offers the products or services that your company offers, having an online presence will give you a competitive edge. Potential customers will not put a lot of effort into finding you, and they should not have to. A simple Google search should provide them with all the information they seek.
Real life example: Your business distributes seafoods, meats, fine wines and other spirits. A potential customer is having an impromptu family get-together and needs a few bottles of Cabernet Sauvignon and some shrimp. She uses her smartphone to search for “wine and seafood in Jamaica”. Your company’s website is listed in the search results. After browsing your website, she’s satisfied that you can provide her with what she needs. You’ve just earned another customer!
Showcase your products or services much easily
The Internet gives businesses an effective platform for showcasing what they have to offer. Whether it’s a portfolio and testimonials from clients on a website, or an album on a Facebook page with photos of your newest products, it has never been easier to let the world know what you have to offer. With a few simple clicks, your customers can see what you’re all about. They can even do this outside of business hours! An online presence is an extension of your brand that never sleeps.
Make it Easier to Build Relationships with Customers and Potential Customers
Social media is all about building relationships. This is true for both individuals and businesses. Social media gives your brand a voice – it makes your company more “human” and relatable. Customers and potential customers can interact with your brand on a more personal level. It also gives you the opportunity to truly get to know your customers. If everyone is on social media except you, you are missing out on an invaluable opportunity to connect and communicate with your target audience. Social media is one of the simplest, yet most effective ways to get persons interested in your company and to form real relationships with real people.
Market your Brand in a simpler way.
Websites and social media platforms are excellent marketing tools. They are also some of the most cost effective methods of sending out information to thousands of people. Online marketing is extremely important for all businesses because it has a huge influence on the way consumers make purchasing decisions. Modern consumers have even indicated that they look at companies in a negative light if they cannot find them online. Using the internet for marketing purposes allows you to overcome distance barriers. Persons thousands of miles away can be learning all about your business with just a few keystrokes. The “shareability” of social media allows your customer to easily spread the word about your business to all their friends. Ultimately, online marketing gives you the opportunity to market your brand in creative and exciting ways.
Modern businesses must ensure that they are not left behind. An online presence is one of the most important investments that a business can make. The benefits are endless!
We have been assisting agencies and business in establishibh a great digital presence. Contact us for collaboration.
