The popularity of e-commerce websites in India has been skyrocketing with its increasing functionality in market expansion. A myriad of big, medium and small businesses have transitioned into online stores in the last couple of years. With all businesses including retail stores, competing alike it becomes extremely essential for SMEs to stay on par with the advancements. The ones who push more prospects through the sales funnel are the real winners.
A good e-commerce website should have classic features like a Payment Gateway Integration, Shopping Cart, Checkout Page, Contact Forms, Admin Control panel and backend control. But there are some more features would help a great deal in making your e-commerce website to stand out.
Here are the top 5 Must-Haves for your E-Commerce website and online stores-
- Security –
Protecting the user’s data is a responsibility more than a feature. That is exactly why encryption crawls to the number one position of the list of the must-have features.it enables data security and keeps secrets out of reach from attackers. To do so, you will have to obtain and implement an SSL Certificate. An SSL certificate prevents middlemen from attacking by ensuring the user’s web browser connects to a legitimate website.
- Mobile Responsive Website
Algorithms say that more than 50% of the audience view websites on their mobile phones. Prioritizing on giving your audience a great mobile experience is, therefore, very essential. A neatly fit and an exclusive view for devices are always better than shrinking the website version. So while getting your e-commerce website designed, make sure to make two versions, one compatible with laptops and the other with mobile devices.
- Live chat –
Live chat is a feature that level ups your game every time there is a viewer looking for instant assistance. A personalised service and instant answers would change the mind of a customer in seconds. You can automate chat greetings and assist multiple customers simultaneously. With no customers waiting in a queue, all questions being responded to quickly, and no missing out on customer assistance, the Live Chat feature takes away the trophy.
- Appealing Visuals-
No matter how many features you pack your e-commerce website with, aesthetics and compelling designs always steal the show. Once you have a clear picture of your target audience, ensure to get a design that best appeals to them. Enhancement of your brand image is also a point to keep in mind. A Website Gallery with your products or services is a great way to let your customers know you.
- Pop-Ups:
While Pop-Ups are a great way of sales conversion, strategic placement of pop-ups makes the real difference. The trick is to attract customers and not to annoy them. Do a good research of your audience and their visiting frequency. Capture the ones that need that little push to get going and target your Pop-ups towards them.
Here’s the Bonus!
A C-Panel Server that lets you beautify your website on your own, a map integration making it easy for your customers to locate you, customised corporate email ids for brand identity and SEO integrated blog for the search engine to rank you better are some unique features that your e-commerce website could have. Linking your social media pages and YouTube channel is the latest addition to the popular features list of an online store.
The success of online stores is determined more by its attributes than the products themselves. Packing your website with features that most suit your target audience would help in a better conversion rate.
We are a team of experts specialized in e-Commerce helping you to build an Authentic and Unique Website for your business. With more than 20 extensive features and marketing strategies, we are certain that your business would take off
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