An extensively designed homepage, a phenomenal business model, products, and services of the best quality are the elements that make a successful e-commerce business.
Close to 329.1 million people are projected to buy goods and services online in India by 2020.
This means that about 70.7 percent of internet users in India will have purchased products online by then.
However, what makes your website actually thrive amidst such ever-increasing competition is a solid relationship with your customers that is built on trust and faith.
Consumers would stick around long enough to appreciate the other great attributes of your site only if your website is trustworthy. So it is very essential to convince your potential customers that you are worthy of their time and money.
Here is the checklist for a trustworthy e-commerce website –
1. Security –
Protecting the user’s data is a responsibility more than a feature. That is exactly why encryption crawls to the number one position of the list of the must-have features. It enables data security and keeps secrets out of reach from attackers. To do so, you will have to obtain and implement an SSL Certificate. An SSL certificate prevents middlemen from attacking by ensuring the user’ web browser connects to a legitimate website. It is a green signal that every customer looks for before entering your online store.
2. Right information –
The back draw of an e-commerce website, from a consumer’s point of view, is not being able to touch, see, smell, hear, or taste the product. And that is why product descriptions and customer reviews are the only trustable sources of knowledge about the product. If your e-commerce website does not provide the right information about the product seals, manufacturers, and dealer credentials, your customers are most likely to abandon your business. So it is very essential for your product or service description to be legit and genuine.
3. Contact Information –
Consumers would want a seller to hold responsibility for the delivered product or service. That is why every customer or prospect looks for proper contact information and communication channels in a website. Social media integration and live chat features can make a good medium for communication. However, people tend to have more faith in conventional mediums like phone numbers and email addresses. So, it is always better to put your customer service number and email address upfront on the website. Even if your business is a complete online one, having a physical address or a post box address is something that establishes a loyal relationship with your customers.
4. Security Batches –
It’s basic for e-commerce store proprietors to pay close attention to security notices and patches issued by the software platforms they utilize for their trade.
These Companies reveal security shortcomings that might cause critical harm if not managed with. One of the most excellent defenses against security leaks is for retailers to download patches as soon as they are accessible. It is also very essential to upgrade with the technology.
Securing an online store is a big challenge and an important one. Google security breach or fraudster activity can damage the reputation of your whole business. Therefore, for winning the trust of your customers it is very important to be responsible as a business owner. Retail e-commerce sales in India are forecast to grow tremendously, with projections to jump from around 16 billion U.S. dollars in 2016 to just over 45 billion U.S. dollars in 2021. This very fact, makes it extremely important for SMEs to stay on par with their counterparts.
Seeking assistance from established e-commerce website designers is the best way to ensure that a trustworthy website is designed for your business.
