The e-commerce sector has seen a boom in India in recent years. The number of digital buyers across the country was estimated to be approximately 330 billion in 2020.
This provides a huge scope for online stores in India.
Establishing an online business is a smaller challenge when compared to winning and maintaining consumer trust. The Indian population is highly diversified. The perceptions of people vary from region to region. While big businesses have the advantage of brand viability, SMEs should cross the extra mile to build a relationship with your customers.
Customer trust in electronic commerce transactions is the biggest challenge for any online store. That is why an SSL certification plays a critical role in deciding a customer’s loyalty. It is like the green signal every customer looks for before entering the store.
However, that is not the only factor that decides the fate of your online business.
Here are six ways to make your customers trust in you:
1. Make a great first impression –
We all know that Sight, Hearing, Smell, Taste and touch play a fret role in developing trust.
However, during online shopping, the customer is restricted to only sight. So place all your bets on that one sense. Design a visually pleasing and neatly facilitating website.
However, Do not compromise on creativity. Creating a beautiful balance between creative graphics and simplicity is what a customer would like.
2. Keep it Transparent –
Physical absence gives rise to a lot of inhibitions in a customer’s mind. One reliable way to counter such inhibitions would be to be as transparent as possible.
The recent times have been very encouraging for digitalisation, enabling e-commerce to touch people from all walks of life.
Design a business model that customers can easily understand and reciprocate by everyone. Ensure that your e-commerce website covers all the important information with accuracy.
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- How can one cancel their order?
- How long does it take for a refund to process?
Are few queries that every customer would have. Having answers to these questions before the customer rises is a brilliant strategy.
3. Set Up a sturdy communication medium –
Whatsapp integration and social media pages integration are some features that you could use to communicate with your customers and establish transparency in online selling.
However, having a Live Chat Box feature helps you to humanise your business and give your customers the feel of a real-time store. A personalised service and instant answers would change the mind of a customer in seconds. The trick is to make the customer feel like they know you.
4. Provide a legit product or service description –
It is a natural human tendency to read about the service or product prior to buying it. Genuine description of your product and services would construct the emotional bridge between your brand and your customers. Displaying dealer credentials or genuine product seals will instil faith in the minds of customers.
While copy-pasting product descriptions is one way to do it, properly crafting the content to move your customer is what makes a greater difference.
5. Don’t go overboard with the advertising –
Pop-Ups and banners are a reliable way of attracting prospects. However, overloading your website with too many pop-ups and advertisements is extremely off-putting for any visitor. It also lessens the impact of your advertising strategies and at times will reverse its effect.
Build a clear cut plan of action for your advertisements.Do a good research of your audience and their visiting frequency. Capture the ones that need that little push to get going and target your advertisements towards them. Focusing on festive season sales is also a tried and tested strategy that works wonders.
6. Take Reviews and Testimonials –
Word of mouth is the classic way to gain your customer’s trust. Recommendations have immense power to influence the decision of a customer. The legitimacy that the product or service has already tried and tested by others will give them a sense of assurance.
Take testimonials, feedback and customer reviews for every product and the overall service. These will also help you improve your services. This is applicable to both long-established online stores and newly established ones.
Building a beautiful bond with prospects is as important as attracting traffic to your website. This helps your business to stand out on its own. The above mentioned six steps are surefire ways to gain your customer’s trust in no time.
