The prevailing pandemic has caused unprecedented challenges for the economy. Countless businesses have been forced to shut down in response to the circumstances. It is a painful phase for all the businesses alike, but it’s the independent retailers that are experiencing a drastic change in the graph.
While the sales of non-essential goods have been seeing the downside of the market, the sales of essential goods have spiked like never before.
Many consumers are avoiding physical stores, and online ordering is the perfect way to shop, especially for those necessities or comforts to make this turbulent time more manageable.
A lot of brick-and-mortar retailers of essential goods have transformed into online stores facilitating local selling. This is enabling customers to conveniently place the order and get the products delivered at the doorstep. It is safer, easier, and faster. Big basket is one great example of this.
However, the statistics say that the post Lockdown phase is going to be the beginning of a fruitful journey for e-commerce in general.
As consumers are social distancing and working from home, they’re spending even more time online than ever before. A survey conducted by Snapdeal recorded a whooping “24 times” increase in added items to the customers’ carts and wish list since the nationwide lockdown began.
It is an eye-opener for businesses about the fact that what applies today may be different tomorrow. The economy and globalization have seen way better days. Therefore, ensuring a business model as flexible as possible to keep your customers proactively involved is always better.
A lot of businesses have started to market their online businesses even before the lockdown is lifted. Some of the large retailers are re-designing their own e-stores and apps to keep up with their competitors. Creating a Coming Soon Page for Pre-Launch Marketing would be a great strategy to stay prepared for the market.
It is an established fact that even after the lockdown is lifted, it is unlikely for a rush of consumers as the fear of catching the virus would prevail. This would provide a huge scope for the commencement of several online stores. In fact, this would be the perfect time for an online business to establish a trustworthy relationship with their customers.
COVID-19 is a situation that the world wasn’t prepared for. However, digitalization is one field that has skyrocketed and has benefited the most from this phase.so the immediate priority for retailers is to shift from brick-and-mortar to online, so they can weather this storm and build a more sustainable business model.
Now is the time to revamp your business and improve the effectiveness of your virtual communications. Get an e-commerce website designed, treat your homepage like your storefront, and transition some of your physical store experience onto your product pages and social media channels.
How Naavigo could help?
Naavigo has always rooted for SME’s. We are all set to navigate your business during these uncertain times. Our team of experts specialized in e-Commerce would help you to build an Authentic and Unique Website for your business. With more than 20 extensive features and marketing strategies, we are certain that your business would take off.
Contact us for collaboration.
