Digitalisation has a large impact on a business’ sustainability in the market. When done right, digitalization can help turn just about any company into a more customer-centric, high-performing organization. in the recent years, digitalisation has gained massive popularity in India. From big businesses to retailers, from SMEs to MNCs, everyone has been emphasising on creating a strong digital presence.
In fact, the influence that the digital world has on business models is humongous. However, if you’ve started digitalizing your business, but haven’t started seeing all the benefits you expected. Or if you aren’t seeing results as quickly as you’d like to. You might have to take a pause and make a few adjustments in your approach to harness its benefits.
Here are five things you can do to accelerate your gains from digitization.
Take A Strategic View
Always start digitization projects with your end goals in mind. Think about what you’re trying to accomplish, and build a strategy around those goals. Before contemplating on how to digitalise your business, you must analyse What do you want to achieve? Only when you’ve defined the business objectives for a digitization project can you start to determine how you’re going to reach them. Set your goals first, and build out your project strategy from there.
Don’t Just Track On Technology
Investing in digital technology resources is an important part of Digitalising your business, but it’s by no means the only component. If you’re just tracking on digital technology to automate the same old processes and practices you’ve always used, don’t be surprised if you continue to experience the same problems with productivity and performance. But if instead, you treat digitization as a tool for deep, fundamental improvements in how people work and reach customers, for example – you will realize its true transformative power.
Couple Digital Tools With Talent
Digitization won’t work without team members who know how to get the most out of it. digitalisation and organizational culture Go hand in hand. Take a two-pronged approach to the challenge of connecting people and digital tools: 1) rely on people with strong digitization skills to guide your digital transformation, and 2) choose digital tools that are designed to be fairly easy and intuitive for the less tech-savvy to understand and use once they’re in place.
Ultimately, you want to create a culture in which everyone brings some level of digital awareness and skill to their jobs across the organization. The answer may be a mix of hiring new people based on digital talent and training existing employees to strengthen their digital capabilities.
Focus Your Efforts
Digitization has the potential to transform every part of an organization from product or service development, to supply chain and operations, to sales and marketing. And while it’s important to see the organization as a whole, and to pursue improvements across all these areas, that doesn’t mean you have to tackle everything at once.
As part of your digitization strategy, identify areas where your organization will benefit most. (For example, at Naavigo, marketing was one key area to be digitalized.) Then balance that against where you can make significant changes quickly. This will help shape your thinking about ongoing initiatives and guide your investments in an enabling digital infrastructure to support them.
Set Your Priorities
What exactly is the best way to set specific priorities for digitalizing your business? You have to decide what issues take priority and evaluate every potential project against those criteria.
Suppose your overarching goal is to digitalize institutional knowledge about products or services. You may want to consider things like: Which information assets are sales reps requesting the most? Are some assets out-of-date or inaccurate? If so, should you rethink investing resources in Digitalising them? What about the value of resources across the organization? Whatever the goal, you need to establish a set of carefully considered criteria to ensure digitization will move you toward that goal.
In short, remember that you can’t rely on technology alone to deliver the benefits of digitization to your organization. You need an approach that’s inspired by business goals, driven by a commitment to change, and fueled by an energetic, enthusiastic team. Follow these best practices, and you’ll realize tremendous benefits.
Naavigo has carved a niche in creating a sturdy digital presence for several businesses. Contact us for collaboration.
